| | Wal-Mart announced that they would soon be offering customers a new discount item: Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of California to produce the spirits at an affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine," said Kathy Micken, professor of marketing. She said, "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top 10 surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (possum) or red (squirrel). |
| | Posted 12/15/2005 9:40 PM - 1 view - 1 comments
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