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Honda Clarity, ZERO Emissions

Honda unveiled the FCX Clarity fuel cell vehicle in 2007 and plans to begin limited retail marketing of the vehicle this summer. Jaimie Lee Curtis taking delivery of her new Clarity in LAThe FCX Clarity is a next-generat…
Final Global Summit for Ecology Logo

The visual identity for the Global Summit for Ecology was created by international branding and design firm Brandimage Desgrippes & Laga. The group’s Hong Kong office, where the group hosts its Asia regional desi…
Green Marketing and Communications

In the world of "green," marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product, or a green company. Along with the rise of green consumers, A…
Gore Sets 'Clean' Energy Goal for Next President

Just as John F. Kennedy set his sights on the moon, Al Gore is challenging the nation to produce every kilowatt of electricity through wind, sun and other Earth-friendly energy sources within 10 years, an audacious goal…
Domoto the Green Governor from Chiba, Japan

I will ask Ms. Domoto to speak at the Global Summit tomorrow...she is very aggressive with industry here making sure they are green and clean...her state or prefecture as they call them here in Japan has many steel mill…
Toyota Celebrates 10th Anniversary of its Hybrid the Prius

Since he was a teenager, Takeshi Uchiyamada's dream was to make a car. But as he entered his 50s as a Toyota engineer, he had all but given up hope he would ever head a project to develop a model. In 1994, he finally go…
Apple 3G Phones Will Use Green Packaging Solution

Apple's new iPhone 3G will be launched on July 11 in green packaging. According to a report in ENN (Environmental News Network), Apple has ordered millions of potato starch paper trays from PaperFoam, the same Dutch com…
Kenji Hasegawa's Super Hybrid Tree

We plan to invite Kenji Hasegawa to the Global Summit for Ecology in November to introduce his Super Hybrid Tree to the world community...here are just some screen shots describing the species and the great promotion th…
Activate's Mission

Gerald Gentemann created Activate Japan in 2004. No matter who the client is, Activate takes a business-based approach to communications. It starts and executes every assignment with the assumption that there is a tang…
Paper Bags Versus Plastic Bags

With the Global Earth Summit coming to Tokyo, Japan in November I guess i am more aware these days of ecological issues. True of False: America's paper bag consumption uses 14 million trees a year. The answer is: TrueAcc…