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Look Out iTunes, MySpace Music Launches

Sony Pictures, McDonald's, State Farm and Toyota have signed on as platinum sponsors of MySpace Music. The e-commerce venue is slated to launch in the next few weeks. It will be integrated with MySpace proper for some …
What Obama Can Teach You About Millennial Marketing. Part I.

Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an ad message from a mile away. But what Gen Xers and boom…
Olympic Ceremony in Beijing

It was spectacular. I believe hosting the Olympics will have a positive effect on China in the future.
Final Global Summit for Ecology Logo

The visual identity for the Global Summit for Ecology was created by international branding and design firm Brandimage Desgrippes & Laga. The group’s Hong Kong office, where the group hosts its Asia regional des…
"Sex in the City," the Marketing Super Bowl for Women.

Sorry this is such a long post but Sex in the City will launch in Japan next week and the marketers have really taken full advantage of the hype of the film to sell their brands and new products so I had to write about…
Activate and Experiential Marketing

Customers are every company's most valuable asset. What attracts new customers and retains loyal current ones is the customer experience that a company provides for its customers. To succeed today, companies must manag…
Lenovo, The Only Chinese Official Global Partner of the 2008 Olympic Games

I thought that since the world was coming to Beijing for the Olympics it might be interesting to introduce people to Chinese brands that will someday be exported to the world from China. Has anyone heard of this high p…
The Entertainment Age for Marketers

Are we no longer in the Information Age?_Are we destined to be "gamers"? Whether you’re in marketing particularly the digital side or just looking for a job in marketing and related fields, you may have noticed the grow…
Leona Lewis Secret Album

I recently read this online, "Music mogul SIMON COWELL is infuriated after learning LEONA LEWIS made a secret album - which is due to be released alongside her official debut. Cowell was informed about the record, The Be…
Seven Reasons to Have a Career in Advertising

Matt Weiss of McCann Erickson Worldwide wrote this…I worked at McCann Worldwide for 17 years and with McCann I traveled the world literally so I added my two cents to his article. Everyone loves to hate the advertising …