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THE GIFT CERTIFICATE
TEMPLATE FOR PRINTING
ON PHOTO PAPER -
MAKING A TANGIBLE GIFT
In merchandising, packaging is everything. You've probably
noticed at every retailer you go to these days (even grocery stores)
they sell "gift cards" like to "Borders", "Starbucks", etc. Obviously
it seems to work, and I'm sure that the grocery store gets a kickback
from each purchase, of course.
So in order to maximize the potential for the holiday season,
I wanted to make a gift card, but the challenge was being able to
deliver immediately. For the last-minute shopper it would be expensive
to have gift cards sent FedX - plus, why pay the shipping if I can
deliver the product to you via the internet? It would be ideal if I
could get you a beautiful, impressive gift card that you could wrap for
the GFI fan on your holiday shopping list.
The mechanism will work like this. You'll go to my e-store,
and select a card level. Green for $25/50, Silver for $75/100/150 and
Badass Black for $200/500/1000 demoninations. Once your purchase is
approved, you will receive a redemption code for credit on the e-store.
You will also receive a password-secured PDF file for printing onto
either 4x6 or Letter sized, photo paper.
Once your treasured lucky loved one gets this card, they
simply go on my e-store, pick out what they want, and then punch in
their gift code and the amount you give will be instantly deducted from
their (or yours, you sly dog) total due.
I also will occasionally offer discounts on the Gift Cards,
so you might not really pay $1,000 for your Black GFI gift card. But it
looks like it at face value.
It just struck me that it is a little weird that I am giving
my merchandising strategy to my target audience... kind of like a
fisherman explaining what bait he's going to use to the fish in the
lake, but as long as I am providing something of value and teaching
merchandising as well, I like it!
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| | Posted 11/25/2007 3:09 AM - 290 views - 5 comments
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