Wednesday, September 12, 2007

  • Great Moments In Marketing

    So.

    I am at Miers or Krogers or Wal-Mart yesterday (sorry, they all blur into one huge consumerist utopia after a while), and I spy a huge bag of -- and I swear I am not making this up -- Disney's "Old Yeller" brand dog food. Now, I have not seen the movie, but it has become part of our permaculture -- we all know how it ends. THE BOY SHOOTS THE DOG. So what kind of marketing message is being sent here?

    "Old Yeller -- Kills The Dog So You Don't Have To".
    "Old Yeller -- For Dogs That Don't Have Long To Live, Anyway".
    "Old Yeller -- Now With The Great Taste Of Buckshot".

    I'm thinking this is why I ended up not working in advertising like I'd once hoped. (Well, that and the part where no one would hire me, but I'd like to pretend it was my decision....)

    (You will note, by the way, that the marketing piece linked to above doesn't mention that THE BOY SHOOTS THE DOG.)



Comments (2)

  • Hedgie
    <TABLE id=HB_Mail_Container height="100%" cellSpacing=0 cellPadding=0 width="100%" border=0 UNSELECTABLE="on"> <TBODY> <TR height="100%" width="100%" UNSELECTABLE="on"> <TD id=HB_Focus_Element vAlign=top width="100%" background="" height=250 UNSELECTABLE="off">

    Since the dog was rabid, maybe this is a special dog food for rabid dogs.  If so, will there soon be equal opportunity animal feed for rabid squirrels, bats, etc? 

    <TR UNSELECTABLE="on" hb_tag="1"> <TD style="FONT-SIZE: 1pt" height=1 UNSELECTABLE="on">
  • chuk

    Old Yeller -- Now with added Rabies!

    Old Yeller -- No Ma, I'll feed him. 

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