The Institute has developed a new logo for the qualification programme (QP). This aims to position the QP better in the market and also to associate QP more closely with our CPA brand. The story behind the logo triangle is the starting point: QP is built on a university education (the base of the triangle), with knowledge and practice ascending to the peak (or apex) of the triangle, which is the CPA designation. These three basics are the central tenants of the Institute's QP.