Sunday, March 02, 2008
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Victoria's Secret: Too Sexy?
Ever since they began, "sexy" has been their market and it's worked very well for them. Especially, for their fashion shows each year. Many wonder what they will be like this year, and what their lingerie will look like this year - after Victoria's Secret calling themselves "too sexy." Here's the full story courtesy of azcentral.com...
Victoria's Secret may be selling lingerie that's "too sexy" for some of its customers, the company's chief executive officer said Friday.
"I really feel so strongly about us getting back to our heritage and really thinking in terms of ultra-feminine and not just the word sexy," CEO Sharen Turney said on a conference call with investors Friday. That would help its lingerie become "much more relevant to our customer," she said.
That corporate decision comes four months after several Gilbert area residents protested larger-than-life posters that adorned Victoria Secret's SanTan Village store when the regional mall opened in October.Those displays stayed up until a new campaign was rolled out in late January. Those images, which included the wording "Here Come the Angels," were more modest than the original display.
Victoria's Secret, Columbus, Ohio-based Limited Brand's biggest-selling brand, will introduce new bras and pajamas to win sales from shoppers struggling with falling home values and rising fuel costs.
On the conference call, Turney described Victoria's Secret's Super Bowl advertisement, which featured model Adriana Lima spinning a football in her hands as she sat on a white armchair, as "a little less seductive" and "kind of the direction that we're moving in."What do you think - is Victoria's Secret "too sexy"?
I personally, think it's crazy and I love their stuff the way it is. If it's changed, it may cause even more loss in sales. That is, depending on how they decide to change it, for better or worse.
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Comments (6)
wat is ur name i need need need to kno kno kno cause i dont dont dont kno wat wat wat ur ur ur name name name is is is so so so tell tell tell me me me now now now
I love Victoria's Secret the way it is with the "larger than life" fantasy concept. "PINK" is softer for teenagers, but I guess they could do a more subtle adult-directed line.
~~Mary~~
You can never be too sexy.
Sexy is the whole point of Victoria's Secret . . .I can't imagine it being anything else. It sells 'sexy' stuff . . .I don't' shop there because I am too fat for their stuff (lol) but when I can, I pray to God that they still have SEXY stuff for me to wear!!
i think they are doing a great job and i am sure if they are changing slightly it is because they did a lot of marketing analysis. they seem to always make the right move.
ive always been happy with their products, actually ive been happier with their clothes lately, they have really good clearance sales!
But that's exactly WHY I like Victoria's Secret. It's hot ! Their underwear is designed for sexiness and seduction. If I want functional underwear I can go to a department store.